It works both ways, male to female, female to male. My comments are relative to tactile human contact per se, not necessarily that initiated by the higher ups in JW society.
Because of my background and personal "wiring," I'm all right with a brief, "hello" or "goodbye" hug. Beyond that, like getting too up close and personal, I am uncomfortable.
Being friendly and warm towards others -- outgoing -- is not an invitation to cross boundaries. I speak for myself.